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Featured products

Shop Urban & Rugged’s bestsellers for men. Certified natural skincare built for performance, fast U.S. & EU shipping. Simple, effective grooming solutions.

Excellent 4.9/5

Performance-focused. Designed for Men.

Natural & Organic Skin Support for Urban|Active men

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95%

Certified Natural & Organic formulations with gentle yet powerful certified ingredients

90%

Expert guidance for a structured routine.

95%

Crafted in EU, Shipped from US. Quality meets reliability.